Farida Irani founded Subtle Energies as a clinic in 1993. She is an Ayurveda Practitioner, Clinical Aromatherapist and teacher qualified in Aromatic Medicine, also regarded as a pioneer in Ayurveda Aromatherapy. She is also a Senior Bowen Therapy Instructor, Remedial Therapist and Reflexologist. She completed her Postgraduate studies (Ayurveda Nishnata) with world renowned Prof Dr P. H. Kulkarni (Ex Dean Ayurveda University, Pune, India). In October 2006, the International Ayurveda Open University awarded Farida her Ayurveda Parangat in recognition of her research in Ayurveda. Farida continues to promote these sciences through her clinical work, as well as educating and lecturing worldwide, and remains dedicated to helping and encouraging people to attain a well-balanced lifestyle.